We helped industrial giant ABB to create a visual identity for their turbo charging systems. The scale of these systems can be enormous. They are used in conjunction with diesel engines in large vessels. In this context they were hard to be identified as ABB products. Our design clearly communicates the brand and its claim to technological leadership. It references the two key elements, the turbine and the two-step charging process, through a facet pattern on the outside of the air intake.
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ABB
